Is anyone else getting
the sense that there's an increasing disconnect between the daily reality
of schlepping through traffic and the automotive dreamscape sold to us
during Shock & Awe Show commercial breaks?
More and more I get the feeling that TV car commercials are impossible
to parody -- the actual ad campaigns are parodies of themselves. Take
the GMC Yukon Denali, for example. On TV the Yukon stands alone and exultant
atop a pristine, snowy mountaintop. Back here in reality, however, the
House of Representatives just voted to drill
the Yukon for more oil for our Yukons, the emissions from our Yukons
the Yukon, and once you buy your Yukon it will never, ever be alone
mountain in the Yukon. Most of the time it's going to be stuck on
an "expressway," hemmed in by equally ironic traffic: Avalanches,
Tahoes and Expeditions on slow-rolling adventures to nowhere.
So, how is a guy supposed to make fun of the Yukon when the actual marketing
is, in itself, the best parody?!
I suppose with a honku...